‘Real estate’ in the metaverse is valuable because it serves as store-fronts for real-world projects and brands and beta tests the potential of new ideas. Looking ahead, AR (artificial reality) and VR (virtual reality) will be incorporated into future new luxury home sales galleries, and become commonplace within the next five years.

Always an early adapter, Nest Seekers visited the YUPIX meta-reality sales gallery for the E11even Residences in Miami to get a first-hand tour of how the metaverse helps to sell new construction. This experience combines real property with AR and VR technology to provide a five sense immersive experience in a real-world environment for potential buyers. Conversion to sales post-meta-reality experience is nearly 100% and the project is 80%+ sold out.