By Anita McLean

Some people raise a glass to celebrate tradition, Champagne COUP raises a glass to break it.

Created by Ryan Tu, an entrepreneur who saw the stale luxury messages of traditional champagne brands and said, “Enough,” COUP is a love letter to trailblazers and innovators.

Forget pomp and pageantry—COUP is made for the daring, the gritty underdogs who’ve faced failures head-on, taken every rejection, and still pushed forward. Champagne COUP strips away the opulent facades, replacing them with a raw, daring aesthetic that mirrors the unfiltered ambition of its drinkers.

Each bottle, sourced from Montagne de Reims’ lesser-known vineyards, celebrates pure craftsmanship over mass production. The result? A champagne that’s as fearless as the people it’s made for.

It’s not about prestige—it’s about perseverance. It’s about celebrating audacity. Champagne COUP is a movement for the relentless spirit of those who disrupt, redefine, and reimagine the world around them. Because life is too short to sip on someone else’s definition of greatness.

Spotlight Tips by Founder Ryan Tu:

Let Pressure Create Something Beautiful
Like champagne, great ideas often emerge under intense pressure

Celebrate the Big and Small
Breakthrough moments are not always obvious.

Find the Right Balance
Crafting champagne is an art of balance between acidity
and sweetness—apply the same finesse to your life blending
passion with precision.

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