Portland/SW Washington Luxury Homes begins as a small, landscape-sized, local luxury real estate magazine, known as PV Luxury Homes. PVLuxuryGuide.com launches to complement the agents and their listings in the Portland area. This is one of the first websites devoted strictly to luxury real estate.
Portland/SW Washington Luxury Homes is renamed Luxury Home Magazine to create stronger brand identity as the company prepares to expand nationally. LuxuryHomeMagazine.com launches. After establishing a proven track record in Portland, Luxury Home Magazine (LHM) opens its second publication in Sacramento and relocates its corporate office to CA.
LHM begins to spread to markets nationally through enterprising and entrepreneurial minded individuals seeking the opportunity to publish a market specific niche publication. Dallas, Phoenix, Hawaii and DC markets open. LHM becomes the largest regional, market specific, luxury real estate media publishing company in North America, adding Seattle and Tampa to its lists of markets.
Luxury Home Magazine is granted a registered trademark ® by the U.S. Patent and Trademark Office, providing additional brand protection as LHM grows nationally. Utilizing the most effective methods of targeted delivery to the wealthiest and most affluent buyers and sellers of luxury real estate, LHM redefines the term “Target Marketing.” LHM launches in Denver and Silicon Valley.
LHM updates its layouts to a more easy to read format, also rolling out a system of duplication for both training and admin. With a national print presence coast to coast, LHM increases each market’s landing page with a variety of tools to make navigating on the website more user friendly. LHM launches in San Antonio.
LHM holds its first national conference with all the publishers who are the driving forces behind LHM across the country. LHM starts the process of revamping its website, using responsive web design, adding Charlotte, Austin and SF to its list of markets.
LHM holds its second national conference, updates its training program, and increases its presence of branding while launching Nashville, Charleston, Salt Lake City, Park City, Michigan and East Bay.
In 2017, LHM continued improving its online presence, launching a completely redesigned website with an even stronger emphasis on usability and search rankings. 2018 is slated for continued growth in social, digital and web platforms as LHM continues to grow nationally surpassing over 150,000,000 pages annually.